Brianna Baggow was appointed by Mackay Isaac Tourism (MIT) as the Isaac Tourism Development Officer in January 2024, thanks to Local Buying Foundation providing funding for this role as part of the broader Bridging the Boundaries funded positions nationally.
Isaac Tourism Development Officer role and Isaac Tourism Development Project are part of MIT’s Destination Tourism Plan, contributing to the Isaac region’s long-term sustainability as a tourism destination.
Brianna’s role focuses on diversifying the region’s economy by increasing tourism activity and enhancing the income streams of small businesses.
In six months, Brianna has created significant impact through increased marketing efforts, media releases, local events, and participation in major shows like the Sydney Caravan and Camping Supershow. Monthly meetings, newsletters, online training sessions for Mackay Isaac Tourism members, and skills audits to identify business development needs. Through regular engagement and support, local businesses have gained valuable insights and opportunities to grow.
Local communities are benefiting from increased exposure through events such as the St Lawrence Wetlands Weekend, the Clermont Heritage Centre gallery opening, and the Wombat Festival, while visitors have access to improved resources, including updated guides and itineraries, making it easier to explore Isaac’s unique destinations.
Brianna’s passion is evident as she continues to advocate for the region’s tourism operators, ensuring their challenges and opportunities are heard.
Funding Approved for continuation of Isaac Tourism Development Officer funded Role
The Queensland Local Buying Foundation has approved funding under the Industry Promotion and Economic Development category to partner with Mackay Isaac Tourism (MIT), in continuation of the Isaac Tourism Development Officer role. This three-year funding approval, from March 2023 to February 2026, is part of the broader Local Buying Foundation Bridging the Boundaries initiative providing funding for economic development positions across Australia.
The Isaac Tourism Development Officer role, first introduced in 2020, has played a key part in growing the Isaac region’s tourism industry, helping to diversify the local economy and boost the income of small businesses. The role focuses on expanding the Isaac region’s tourism offerings, creating new investment opportunities, and fostering partnerships with government bodies and tourism agencies.
Over the next three years, the Isaac Tourism Development Officer will continue to engage with local businesses, support event development, and promote Isaac’s unique experiences to both domestic and global audiences. The role aims to develop a sustainable tourism industry by supporting small businesses, entrepreneurs, and investors, all while strengthening Isaac’s position as a destination of choice.
Key priorities include implementing the Mackay Isaac Tourism Destination Plan 2023-2025, guiding the development of tourism products, and advocating for local businesses. By building strong strategic partnerships and identifying future opportunities, this role will enhance Isaac’s tourism landscape and create a lasting impact on the region’s economy.