The Port Hedland Chamber of Commerce and Industry (PHCCI) recently delivered an important project to strengthen the visibility of local businesses through the development of an online Business Directory and significant improvements to their website. Supported by funding from the Local Buying Foundation, the project provided an affordable and accessible marketing opportunity for businesses within the Town of Port Hedland, helping them to showcase their offerings to a broader audience.

The new Business Directory has enabled greater promotion of local businesses, leading to stronger customer engagement and increased opportunities for local economic growth. Website enhancements have resulted in improved performance across a range of key areas, including higher traffic volumes, reduced bounce rates, increased total conversions and a rise in clicks and form submissions. These outcomes have strengthened user engagement not only with the PHCCI website, but also with their Business Member Directory and online learning platform.

Through integration with the Web Business Hub, PHCCI has also created a more sustainable and efficient online platform. This has reduced the cost and time involved in platform management, delivering long-term value and ensuring the platform remains a strong resource for local businesses. Members of PHCCI have benefited from enhanced marketing activities and greater visibility, while the broader community now has easier access to business information and services.

This project highlights the positive impact of strategic investment in local capability. By supporting business visibility and growth, improving digital access for consumers and building a sustainable online presence, PHCCI is helping to drive a more connected and resilient business community. The Local Buying Foundation is proud to support initiatives like this that deliver lasting value for businesses, community members and the broader economy.